Interesting perspective from Gizmodo- "This is a major change in attitude for Apple, a company that's kept a dragon-filled moat around its content castle since the foundation stone was laid. The thing is, this is all happening at once. We know—or at least, firmly suspect—that Hulu Plus had been in the works for a year before Apple relented. Who's to say Instant Video hadn't been waiting for approval just as long? It's a marquee product for Amazon, one Amazon has been pushing for months and months. The economic model for it to work on the iPad was laid out by the Kindle app forever ago. Why the delay? An Amazon spokesperson declined to comment..."