Lost In Mobile

Shaun McGill

07412 655899

Lost In Mobile is the continuation of PDA-247 which, under various names, provided news, reviews and commentary on the mobile world for 10 years.

I have been writing about the mobile industry, mobile products, apps and everything else in between and beyond for more than 10 years, and currently write freelance for Imagine Publishing and also undertake one-off projects upon request.

I welcome your comments and thoughts and if you want to get in touch, please do so via the email address or phone number above.

Thanks for stopping by.

Shaun McGill

The Sparrow Problem

Sparrow did everything right. They built an incredible email app with broad appeal and released it into the hottest software market the world has ever seen. And yet it was a financial flop.

Flop? Yes. There have been whispers and conjecture to that effect over the past few days, but no one has been able to prove it. I can. I happen to have launched a $2.99 utility in the App Store last month and have a pretty good frame of reference for estimating Sparrow’s App Store revenue.

Interesting insight into the world of app development from App Cubby.