The Sparrow Problem

Sparrow did everything right. They built an incredible email app with broad appeal and released it into the hottest software market the world has ever seen. And yet it was a financial flop.

Flop? Yes. There have been whispers and conjecture to that effect over the past few days, but no one has been able to prove it. I can. I happen to have launched a $2.99 utility in the App Store last month and have a pretty good frame of reference for estimating Sparrow’s App Store revenue.

Interesting insight into the world of app development from App Cubby.