I am fairly sure the majority of LIM readers have made purchases on their phones. Do you do so regularly?
26 September 2012, London
New research published by Econsultancy reveals that one in four UK shoppers have used their mobile phone topurchase a product or service in the past year.Mobile shopping has almost doubled in the past year (up from 13% to 25%), inline with increased smartphone penetration, and the rise of the multichannelconsumer. The research also found that 43% of shoppers compare prices and readproduct reviews on their mobile phones while out shopping (up from 19% in2011).
Econsultancy also found that 80% of shoppers make use of „reserve andcollect‟ services, either via a website or mobile app. Argos recently claimedthat 28% of its overall sales are generated via its „Check & Reserve‟ service.
Other notable statistics:
Just 4% of respondents said they never use the internet to researchproducts and services.
More than two thirds of respondents said they prefer to use a mobile website, rather than a mobile app.
Almost a third of respondents use their smartphones to locate stores onthe high street (up from a quarter in 2011).