Saturday
Sep222012
Nokia gets polite about the iPhone 5
Saturday, September 22, 2012 at 2:30AM Nokia has attempted to avoid the Samsung scenario by 'politely' pointing out the benefits of the Lumia 920 over the iPhone 5.
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Reader Comments (9)
Hmmm, not convinced the light blue metro style makes a good advert. Scrap that, i'm convinced it doesn't.
I'd probably have chosen a colour other than yellow to emphasise the 920 in the advert too...
A shame it mispells "iPhone" - that bugs me.
I'm also not convinced that just giving fancy names does much either - "maps" sounds better, as it is understandable. And what is a "kind pen"? Are there unkind pens out there?
@Neil, I think the obvious issue here is a lack of Proof-reading. The miss-spelling of iPhone and missing the word "of" in the "kind pen"; and if the original author is right about the accessories, then 'sloppy" comes to mind. Just because the advert is running on Social media doesn't mean you have to be lax.
I suppose if they had called iPhone's Maps "dodgy", that would have ruined the 'polite' theme they were aiming for.
@Peter, maybe the advert colour in use with a pseudo-metro format is set by Microsoft's brand guide-lines, but it does look a bit wishy-washy.
I'm not sure it's lack of proof reading. Taking the capital p out could be deliberate. It's saying 'We are not going to conform to Apples rules by putting a capital letter in the middle of a word. It's just wrong!' Nokia are thinking different(ly).
When I first read 'kind pen' I took it to mean one that doesn't scratch. You wouldn't want to use a pen with a metal nib.
Actually it was the word 'pens' I misread, which made the picture all the more disturbing...
I notice that they didn't point out that the iPhone has iOS 6 and the Lumia has Windows Phone 8. Just saying.
It's rife with textual errors and certainly hasn't been proofed.
In all seriousness, the new Lumias do sound great and I'm Windows Phone 8 will be a massive improvement on its orphaned predecessor. In the next few years, maybe it'll take off and garner widespread developer support. Until such a time, I'm not all that interested. Perhaps they should have had a row comparing the number of apps available across each platform? That's a pretty key metric.
@ Peter 'It's rife with textual errors and certainly hasn't been proofed.'
Come on Peter: get wiv it. As the Kaiser Chiefs say, "It's cool to know nothin'." This ad makes the Nokia cool.