Warner is bang on the money with this article. I have said it a thousands times on LIM- Apple cannot do the Cloud anywhere near as well as Google, or Dropbox, or anyone else for that matter. It needs to improve.
But while the focus will be on hardware and price points, there’s a nagging issue that I think Apple has to address. Notice I said, “I think.” That’s because there doesn’t seem to be much coverage about this nagging issue that I can find. So, what is it? Apple’s still very funky, sometimes wonky, and often just plain unusable iCloud. In essence Apple’s iCloud at times feels more like a foggy morning than it does a crisp, autumn blue sky dotted with fluffy white clouds.
Before I get to the complaints let me list one thing that seems to be working as advertised and as expected. That’s syncing documents between Apple devices with iCloud. As long as you have an App that has coded in iCloud functionality, in my experience this seems to work well. Here’s hoping that more App developers take advantage of this in the future. That said, I use this feature only on a few tasks, and still use Dropbox as my primary Cloud syncing tool, because it currently works with more Apps, and is cross platform. Apple might want us to live in its method of document syncing but, in my opinion, it is going to need to eventually figure out how to work more like its mobile device and ecosystem competitors (Google, Microsoft) and third party competitors.