Best Buy is fighting back in a big way this holiday season against “showrooming,” the practice of checking out a product at an offline store and then buying it for less on the internet. The struggling electronics seller says its workers now have the leeway to match online retailers’ lower prices when trying to close a sale. The new policy signals a sharp shift for Best Buy, which hopes to undercut the main reason would-be customers go home empty-handed and order from Amazon instead.
The price-matching move comes alongside another push by Best Buy to torpedo other advantages enjoyed by online rivals. The company says that if the product you want isn’t at the store, they’ll ship it to you for free. More at Wired.
How can this work with all of the extra overheads, staff and everything else that is required to run bricks and mortar stores?