BBC iPlayer brings downloads to iOS, Android coming soon
Good news from the BBC today.
Today BBC iPlayer is launching mobile downloads on smartphones and tablets.
I'd like to talk about the thinking behind this new feature, and the benefits it brings to audiences.
Part of the BBC's strategy for iPlayer in the past year has been to take it beyond the PC, and onto a host of different devices, from smartphones and tablets, to connected TVs and games consoles. BBC iPlayer is now on over 550 devices, ensuring you can enjoy BBC programmes wherever and whenever you want.
It's been something of a watershed year for on-the-go viewing: the Olympics, for example, turned into the "mobile Games" for many. For iPlayer, take-up on portable devices has been particularly impressive, with 30m requests for iPlayer content via mobile or tablet in July alone: this represented more than 20% of all requests for iPlayer programmes across all platforms.