The iPad 3’s Retina display and Apple’s more liberal submission policy have caused the file sizes of leading iOS apps to grow substantially, especially in games. The latest data from ABI Research shows that the global average app size across all categories was 23 megabytes in September, 16% more than in March.
For the most popular app category, games, the average size was 60 megabytes, meaning a six-month increase of 42%. Meanwhile, the size of leading Android apps for a similar sample was around six MBs in September, representing an increase of 10% against March. The games, however, nearly quadrupled to over 40 MBs in reported size, as Google also revamped its own submission policies.
For senior analyst Aapo Markkanen, the data confirms two important points. “First, Apple’s decision in March to increase the maximum size of 3G/4G-downloadable apps from 20MBs to 50MBs has clearly had an unleashing effect on developers. Their games can now be more complex and graphically polished, while still being able to benefit from the instant gratification of cellular downloads. And second, Google’s move to start hosting files of up to 4GBs on Google Play has been similarly well-received among the developer community. Android’s old way of doing things was cumbersome for game developers and their customers alike, but there is evidence that this change, along with certain other improvements, is indeed making it a more credible gaming platform.” More at ABI.
Hardly surprising, but it does put pressure on manufacturers to include more memory and for customers to go for the bigger model each time.