Kirk's comment above was in response to the recent iOS 8.0.1 update which didn't exactly go well.
The image above shows just how important the iPhone is to Apple, one of the world's richest companies. It is by far the most important product in the offerings of the most talked about company in the world and the iPhone 6 and 6 Plus are the flagship devices designed to keep the momentum going and the profits growing.
So when Apple released iOS 8.0.1 and we found out that it stopped the phones being able to make phone calls, we should probably have more concerns than just the inconvenience of a poorly designed piece of software.
Did Apple even want to release bigger phones? The company has always stated that phones need to be practical and that the 5s size was ideal so why the change? Presumably the sales figures of other large phones told them something, especially in the Far East, and so the course was changed. For the first time in recent years we could say that Apple followed the competition.
All of this goes against Apple's natural pace and the requirement to change strategy appears to have come as a shock to the company. I cannot possibly know any of this for sure, but seriously. How on earth can a company release an update to the software running on its two most important products and leave a bug in that stops phones from making phone calls, and of course takes out Touch ID for good measure? That is something you would expect of a 3 man startup, not one of the biggest companies in the world.
It isn't without precedent, Maps and MobileMe come to mind, but it is the most serious mess up in terms of how it affects people who need a product to work. Also, it is one that somehow sneaked through what should be a rigorous testing process.
Don't get me wrong. It is likely just a blip, but it is a worrying event that slightly dents my faith in the company to do things right the first time. I will no longer install any Apple update straight away and will let other feel the pain before I press the button, and that is a real shame.