Innovation in the smartphone market has slowed to a crawl. Maybe it has plateaued. Smartphone penetration is extremely high in many markets. The law of diminishing returns must be kicking in for OEMs seeking an edge that will enable their latest flagship to catch the eye as it slips out into an already packed ocean. If you don’t like the look of it, no worries, there’ll be another one along any minute.
As the market fully matures the battle shifts from innovative tech to price vs brand. It’s not a foregone conclusion. There’s always room for a surprise killer USP, or a technological breakthrough that triggers an avalanche of sales. The growth of wearables presents a whole new world of possibilities and smartphones will be at the centre of it, just as they’ll power Android’s move into our cars and homes... More at Android Authority.
Far too many people are fixated with the 2007 iPhone launch and all that followed it. These people view innovation as having to be something spectacular, something amazing that we have not seen before or a phone or tablet that is light years ahead of what we are currently using. They also believe that a mature market stifles true innovation and that we have gone as fas as we can with phone technology. And they are completely wrong because the mobile market is as innovative today as it has ever been and new features are being invented all of the time that help us do things we could not have managed so easily in the past.
If I had to think of true mobile innovation off the top of my head that has occurred in the past 2 years, it would not be difficult-
Apple's Touch ID is a wonderful implementation of a technology that only a year before seemed impossible. We had never seen fingerprint sensors work in a fashion that felt natural, but millions of us don't even notice the technology anymore.
Samsung's S Pen brings to life the dream of a stylus interface that feels like pen and paper and which offers so many usability benefits to the traditional finger / screen interface.
LG's laser focusing system on the G3 snaps photos quicker than you can imagine and really does work time and time again.
And then there are the evolutionary changes such as quicker processors, more accurate sensors, improved battery life (well, sometimes), tougher and water-resistant devices and so much more that is added to new mobile devices every month.
Innovation does not have to be a 'new' feature and if you take that view, the market is as innovative now as it always has been. However, when you really think about it, there are a lot of new features being added to mobile devices all of the time and it doesn't look like stopping any time soon.