QOTD: Device Name?

QOTDToday's question comes from Rui. When you needed to create a hotsync/device name for a device in what terms do you base your criteria? You go for your initials, name, coded name, pet, tv series, long name, short name... and if you have more than one device, do you have independent names or sequential somehow? Personally I'm very original as I put my name (first and last).

I think a device name can reveal some aspects of a person's profile, don't you?