March 10, 2014 - (Burbank, CA.) - PonoMusic is a revolutionary movement conceived and founded by Neil Young. Our mission is to bring the highest-quality digital music to discerning, passionate consumers, who wish to experience music the way the artists intended, with emotion, detail and power intact. "It's about the music, real music. We want to move digital music into the 21st century and PonoMusic does exactly that. We couldn't be more excited about bringing PonoMusic to the market," said Neil Young, founder and chairman of PonoMusic.
PonoMusic encompasses both an online music store (PonoMusic.com) and a playback device (The PonoPlayer). The PonoPlayer is a digital-music experience unlike any other, offering the finest quality, highest-resolution digital music from both major labels and prominent independent labels, curated and archived for discriminating PonoMusic customers. The PonoMusic desktop media management application allows customers to download, manage and sync their music to their PonoPlayer and other high-resolution digital music devices.
It would be easy to dismiss the PonoPlayer as a vanity creation from a musician who believes his reach is wider than it really is, but I kind of like the idea. Forget the fact it looks like a metal Toblerone, the potential for a product that offers much better quality sound is high and I am sure many will be curious.
Of course, a lot of other factors will make or break it such as catalogue completeness and ease of use, but it’s still nice to see something new coming to the world of portable music. I for one am curious, but admittedly still unlikely to take the plunge.